Have you ever had such an experience when buying furniture in the past?

You bring in a set of tables and chairs that you thought would be appropriate in the mall into your home, only to find that it makes the space look cramped or doesn’t match the decoration style at all. It drives people crazy. After all, heavy furniture is very troublesome to move, and the return and exchange process is also cumbersome.

Looking back on 2020, the epidemic has brought many challenges to marketing. It may invalidate previous marketing ideas and even completely change our marketing methods.

In the post-epidemic era, companies are deepening their understanding of digitalization and gradually transforming marketing to online channels. It can be seen that digital marketing is becoming something that companies “have to do”.

However, there are 5 concepts to know before creating a digital marketing strategy.

What are bots?

Bots are software applications that have been programmed to carry out specific tasks automatically without human interaction. They can carry out these repetitive tasks much faster and in much larger quantities than humans are.

About 40% of all web traffic consists of bot activity. There is a huge variety of different bots. Some carry out legitimate and beneficial tasks that help human users, companies, and other services. However, there are also tons of bad bots, which are designed to carry out illegitimate and questionable tasks.
According to the Bad Bot Report 2020, Bad bot traffic has risen to 24.1%. It’s…

Email marketing metrics will help you develop a better understanding of what really matters to your business, and what optimal conversions look like to you. However, the calculations can sometimes be confusing.

Here is an infographic with the introductions and formulas of email marketing metrics.

Apple has made a major update to the Safari browser in 2019, banning third-party cookies, which means that major advertisers or websites will not be able to track personal privacy on Safari.

In 2020, Google has hit with record $121 million privacy fine in France. Under tremendous pressure, Google also announced that to improve user privacy and security, third-party cookies will be completely disabled in the future.

Objectively speaking, banning third-party cookies can protect users’ privacy, but it will also cause harm to practitioners related to digital advertising. After all, it has been used to obtain information for ten more…

Newly released recordings from the right-wing guerilla news outlet Project Veritas show Benny Thomas, Facebook’s Global Planning Lead, speaking candidly with undercover journalists over the past several weeks.

I work for a company that is doing a lot of damage in the world.
Facebook and Googles are no longer companies, they are countries.
They must be stopped.
No king in the history of the world has been the ruler of 2 billion people, but Mark Zuckerberg is.
I think the genie’s out of the bottle.

The influence of multinational Internet giants has surpassed some small governments and become the uncrowned…

The pandemic has had an unprecedented impact on consumer behavior, media consumption, and social creativity. Affected by the epidemic, the offline market performed in a downturn. All marketers have to adjust their strategies actively, pay close attention to epidemic information and policy changes, and optimize content marketing.

I think China Southern Airlines has done a good job. Let’s see how it performs.

1. When the epidemic is severe, China Southern Airlines often donates medical supplies to China and other countries to help. The company empathizes with its audience members and assures them that China Southern Airlines will work with them…

The American invite-only audio app allows users to listen and participate in loosely moderated live conversations in digital “rooms”.

Since Tesla’s CEO Elon Musk posted a Twitter that he would join Clubhouse for online sharing on February 1st, Clubhouse has quickly spread across the United States, occupying the discussion areas of major social platforms. The popularity of the audio social concept remains high, and many Internet giants have rushed to develop their audio social apps.

We all know that Twitter is developing a new audio social software called “Spaces”. On March 2nd, Spaces officially twittered an announcement that everyone can use Spaces on Android devices from then on. Currently, Clubhouse is gaining momentum, but it is not yet available…

Under the influence of various reasons, people are increasingly inclined to shopping online. However, the conversion rate of many brands’ products on the website is not high. It may be due to the poor design that doesn’t consider user experience.UX( user experience) focuses on the full experience of users and results in the websites that delight users with their effectiveness. Think about your website. Is it user-centered? Is it a pleasure to use?
Next, I will take the website of Air China Limited as an example to analyze how to improve UX from five aspects.

  1. Load as fast as possible.

Personality refers to a person’s distinctive patterns of thinking, feeling, and behaving. It derives from a mix of innate dispositions and inclinations along with environmental factors and experiences. Janet Musek’s research found that human personality is mainly determined by genetic and environmental factors, and at the same time, one’s core personality traits tend to remain relatively consistent during adulthood.

Personality does affect a person’s abilities.

Since personality affects a person’s preferences, human beings are most motivated by what they like.

For a person who is pursuing a sense of accomplishment, if you force him to repeat linear tasks, he can…

Wenjie Shen

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